A Step is an email you sent to your customer on the scheduled day

A Step is simply an email sent to your lead on the scheduled day. For example, you can create an email campaign using the following steps:

  1. On Day 1, you send a "Hello, how are you" email
  2. On Day 4, you send a "follow up" email
  3. On Day 8, you send an "are you interested?" email
  4. On Day 15, you send a "last call" email

Each of these emails can be considered as steps.

Email campaign steps

Each Step has its own email subject, email text, and scheduled day (the day when it should be sent).

Each email campaign should include at least one step.

After you begin the campaign and the first email is sent, the existing steps cannot be deleted. However, you can always add new steps to your campaign.

Read more:

  1. Email campaign settings
  2. 2. Double check: how to preview your campaign’s emails before you begin sending them
  3. What are the email leads?

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